West Asheville & WNC

Know your best customers. Bring them back.

We turn your Square exports, website traffic, and loyalty data into a clear picture of who your best customers are — and exactly what to do about it. Built for independent WNC businesses.

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What we do

Google Analytics Setup

GA4 configuration + traffic dashboard so you know where your customers come from.

Square 80/20 Analysis

Identify the 20% of customers driving 80% of your revenue from your Square exports.

RFM Customer Segmentation¹

Segment VIP, growth, and at-risk customers so you act on the right audience every time.

¹ RFM methodology — Recency, Frequency, Monetary value segmentation.

Live RFM Dashboard

retail · 12 months · Sample — contact us for your vertical

Sample data shown for illustration — your numbers will vary by vertical. What is RFM? →

FPO
847
Total Customers
Over 12 months
FPO
78%
Revenue from Top 20%
Pareto concentration
FPO
$24,000
At-Risk Revenue
Recoverable with action

Customer Segments

VIP22%
22%

22% of base · 78% of revenue

→ Reward with early access or exclusive offer

Nurture45%
45%

45% of base · highest growth potential

→ Targeted loyalty push to move toward VIP

Re-engage33%
33%

33% of base · $24k recoverable

→ Win-back campaign before permanent lapse

VIP customers visit 4.2× more than average

What do your numbers look like?

Every vertical is different.

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Services & Pricing

Starter

$299

One-time

GA4 setup + basic traffic dashboard. Know where your customers come from.

Insights

$499

One-time

Square 80/20 analysis + customer report. Know who your best customers are.

Full Picture

$999

One-time

GA4 + Square + RFM segmentation + action plan. Everything in one complete engagement.

Monthly

$149/mo

Ongoing

RFM refresh + Brew Loyalty data combined. Always-current view of your customer base.

AI Peer XP Session

$149/session

Per session

Two AI models, one problem. We run Claude and ChatGPT as peer reviewers on your customer data — each independently analyzing your segments, then reconciling where they agree and disagree. Inspired by Extreme Programming²'s pair review methodology. The result is analysis you can trust, not just one model's opinion.

Get your analysis →

¹ RFM (Recency, Frequency, Monetary) analysis — en.wikipedia.org/wiki/RFM_(market_research)

² Extreme Programming peer review methodology — en.wikipedia.org/wiki/Extreme_programming

Built for independent WNC businesses. All client engagements protected under NDA. We've completed analytics work for independent Asheville businesses across arts, retail, and food & beverage.

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